1-413-230-7915 careerformation@msn.com

Proformation is an innovative training and consulting firm dedicated to enabling individuals and businesses to unlock their potential!

What we offer

innovative programs dedicated to specific challenges organizations and individuals face in today's rapidly changing and highly competitive environment. We offer customized solutions to unlock one's potential!


  In quipping each organization and individual to      discovering their distinctive personality!


           in providing insights in defining one’s                    personality's natural characteristics


         in developing a plan to maximize         one’s personality's attributes to its fullest potential!

Corporate services

Corporate Services

Business DNA

Your business is one of a kind!

Do you know that each business has a distinctive personality that’s given by it’s unique characteristics? Companies are created by people and company culture is marked by it’s owner! Such as each team is marked by it’s manager. Can you communicate quickly, short and clear your business core: vision, mission, goals, objectives and values?

We help you discover and define each of them in order to develop your business to the next level!  

Corporate Services

Business success

Your team success is your business success!

Do you know your employees in the way they do not know themselves? Each of your employees or colleagues comes with a unique set of characteristics.  Some are innate characteristics, others acquired characteristics and experiences. Each of these are your business assets or issues!

Our program will let you discover, define each your team members and prepare to develop your team for success!

Corporate Services

Business Consulting

Finding Answers to Your Questions

 As a business owner are you asking the following questions: How can I find the right candidates to fill positions within my business; provide outplacement services to those who are leaving my company and secure an independent counselor to assist me in dealing with issues facing my teams, managers and employees?

Choose our releasing service for a business with fine fragrance! 

Meet our president

John Schwaiger, PhD


Dr. John Schwaiger of the founder and president of Careerformation – USA and Co-founder of Proformation – Europe.  He is the author of the “In Search of a Good-Fit Series on Career Planning and College Preparation;” for Students, Adults and Teachers Editions, and Uniquely YourDiscover, Define, Develop.  For the past 35 years, he has developed and conducted seminars in:

Business’ DNA – Discover, Define, Develop;
Team Development & Management – Personality Type & Functionally Styles
Uniquely YoursDiscover, Define, Develop your uniqueness and potential
Getting to Know & Better Understand Ourselves – Personality Type & Couples
Career Planning & College Preparation for high school students and parents
Career Preparation for college students
Career Management for adults

He has conducted a series of regional workshops at regional conferences in Africa, Asia, Europe and South America and the United States.  He has developed and taught Career Planning & College Preparation Courses for two online high schools for 13 years.  He offers individualized personal and professional counseling sessions.

Our blog

Recommended partners

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Let's get in touch!

For more information on our innovative Uniquely Yours – Unlock Your Business Potential training and its benefits to your business, please contact us at careerformation@msn.com